BRAND AS BUSINESS
SEO & Marketing
Without marketing, there’s virtually no business. If the products or services offered do not reach the people they were intended to serve, then the business has surely failed.
Marketing entails all activities done for the promotion of the products or services a brand or business represents. Some of the elements of marketing include public relations, social media, events, mails, emails and advertising. These media are all meant to pass the same message across in different ways.
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A good marketing plan or strategy will use most of the above-mentioned elements, including advertising. Some people think that the terms advertising and marketing can be used interchangeably, but in actuality, advertising is a subset of marketing.
Advertising is a paid method of marketing that can take a variety of forms, some of which include print ads in magazines and newspapers, digital online ads appearing on websites and social media, outdoor ads on billboards and buildings, transit ads on or inside buses, trains, taxis and other forms of public transportation, including their stations and stops, as well as broadcast ads on television and radio.
One major benefit of advertising over other forms of marketing is the precision of its reach. With marketing, you can reach a specific, well-calculated and planned target audience far more precisely that the other modes.
To reach a local audience, you can place print ads in specific newspapers. You may also place ads in specific trade magazines so that people who they’ll be relevant to can see them. For example, if you intend to market restaurant supplies and products, you may place an advert in a magazine centered on food and beverages. It’ll also be smart to marketing service spare parts in an engineering magazine. Outdoor ads may be placed at relevant and predetermined locations.
Digital ads can now be directed at highly targeted audiences. Ads can be placed on websites related to the product or service. This way, you can be certain that those who will see the ad (visitors to that site) are more likely to be interested in the product or service you are advertising.
Also, ads can now be engineered to pop up on search engines when people search for or like a similar product. There are all sorts of smart and strategic ways that ads can be set up for optimum conversion. Television and radio ads may be expensive, but if only the stations that are popular with the market are targeted, they can be optimized.
As expensive as marketing service, and specifically, advertising may be, it is more expensive not to engage in it. People can only patronize businesses that they are aware of. You must do all it takes to ensure that the message of your business reaches as many potential customers and clients as possible.
To effectively handle the nitty-gritty of your market research, marketing plan and marketing collateral, you need a professional touch. And that’s exactly what we’re here for.
We’re a dedicated Sydney-based branding agency with the promotion of your business at the forefront of our minds. Contact us today!